I was poking around the internet the other day and came upon a rather natural occurrence for those parts, namely a cat video. However, this cat video struck my fancy a bit more than usual as I discovered that it was created by the advertising firm John St., an agency located in Toronto, Ontario.
This may have been posted back in November and likely talked about by many of my classmates, but I'd still like to put my two cents in.
The thing I like most about this video is that John St. decided to not to have it star an actual cat in an attempt to exploit internet culture. The agency shows that they understand videos starring cats and other cute animals have a large following on the web, but at the same time this obsession with all things cat related is a bit absurd.
Not pictured: serious business.
Creating such a video allows the public to see what kind of people work at the agency and assures us that they're not just a group of robots churning out work for big accounts. Having the video seem like a serious reveal of a new business method is entertaining without the dull non-humor of lolcats or the bubbly cuteness of most cat videos.
No comments:
Post a Comment