10. Sexy or sexist?

Since a topic relating to video games was just recently covered I've decided to address a video I saw a few days back and originally chose to ignore due to its stupidity. It's doubtless that at some point in our lives we have all heard the phrase "Sex sells." To a point I believe this is true, but there are obvious boundaries where using the alluring qualities of the human body stops appealing to all but the horniest of teenagers. The ad for Ubisoft's upcoming title Ghost Recon: Future Soldier deploys the questionable talents of a reality television star Coco.

What a role model for female gamers؟

As of right now the statistics of those that play video games are changing. Those people that played games as children are continuing to play well into adulthood and adult female players now outnumber males that are of high school age and younger (Source). The biggest problem I see with some current video game advertising is that they seem to forget the varied demographics of the audience and end up alienating potential customers.

For this advertising campaign, Ubisoft put together a team of questionable talent, additionally consisting of a rising football star Justin Blackmon, rapper Kendrick Lamar, and Timberwolves player Kevin Love. Now I understand that it's nice to have a have a group of recognizable faces to sponsor an upcoming title, but why not names connected to the gaming industry or someone that truly knows guns?

There are a lot of games that sell themselves solely by being good games, so I have to wonder if maybe Future Soldier won't be as great as is hoped. Or maybe it's just hard to sell a game when eleven other games have "Ghost Recon" in the title.