Closely related to the questionable practices and methods used to advertise Ubisoft's new game, I've decided to briefly talk about something find happening all to often in advertising, regardless of medium. That being a condescending tone or message relayed to the target audience. I find that this happens either through not being able to truly understand what it is that the audience may actually like about a product and thereby creating an advertisement that misses the mark while simultaneously making the audience feel like their interest isn't something worth caring about. The other being the creation of ads that tries to sell their product in a way that isn't worth paying attention to, such as the blatant attempt by Ubisoft to associate a boxom reality star with a video game.
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The limited-time Special Awesomeburger,
now only $4.99 for all you meat-eating heathens. |
The first time I really took note of this was during an ad being forced into my head while listening to Pandora. Starting off by saying that some wildly different genres could all be present on a single album due to the jungle-like quality of the current music world, the spot then went on to say that their amazing selection of three burgers would satisfy all those crazy preferences. Honestly, I don't think that a genre I like was even mentioned, but at the same time I felt as if the ad was specifically talking down to me. Also, the logical connection from varied musical genres to burgers is kind of a big leap and felt completely out of place, furthering my resentment towards the ad.
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