6. Giants thinking small

There are a ton of bad ideas out there, some good ones, and the occasional great idea. So when I find news of an ad outside of sources that would usually be talking about such things, I take notice. Honestly, I can't recall exactly where I found the topic of this post, but it was likely Reddit.

Anyway, on to the the meat of this conversation. Usually banner advertisements bother me for the sole reason they distract from the content I'm actually on the site to view, but this is different. Furniture giant Ikea created a tiny version of itself that fits within a banner ad while containing 2,800 products. Here is the video Ikea posted on Vimeo giving a little background, and this is the link to the banner itself.

I could get lost in here.

What is not to love about this? Ikea clearly communicates the importance of saving space that it holds dear and they do it with style. Browsing through 2,800 products is surprisingly easy and also fun. Plus, the addition of using the products to divide the banner into five categories representing their contents is just plain awesome.