1. Of blogs and things

Blogging really isn't my thing. I know that many others aspire to be in the advertising industry hope to attain recognition for their achievements, but that's really not my shindig, which is probably why it's taken so long to get around to creating the first post to this blog. It isn't that I lack interest in the advertising world, it's just that I don't really care if people know what I think, that could totally be the point of this whole blog assignment though... so I'm going to give it my best shot (there is a lot of interesting stuff out there).

As the thing that inspired me to start typing up my thoughts so their bones can be picked apart by the ravens of my class, beer is interesting. In this case the wonderful -- I normally am not a big beer fan -- Deschutes Brewery Hop Henge IPA.

 Breweries face the problem of creating something that can not only stand out from the rest of its family but also from the multitudinous legions of other beers available on the market. So the design of the labels for these bottles are often memorable and aesthetically pleasing. A small example can be seen here. Hop Henge does this well also, at first the label is a simple but memorable depiction of Stonehenge, but upon closer inspection not only is the artwork representative of the large variety of hops in the brew, but all the information that really needs to be located on a beer are just presented in such a nice manner as compared to some other breweries, such as Ninkasi (no hate, I promise).