5. Know your audience

As some of my classmates have no doubt already discovered, Miller Lite has a new punch top can. The first time I saw the ad was without sound, as I was in the library sans headphones, so I was forced to interpret using only the images provided. Doing so is actually rather fun, like a game, and I suggest you do the same.

(My Thoughts)

Without audio: A can designed to alleviate the problem that Miller Lite spends too much time in contact with your unfortunate taste buds?

With audio: Spot on.

Though the video says that the can is designed for a smoother pour, it's easy to tell, even without viewing the large amount of blog coverage it has received, that this product is really meant for shotgunning. Disregarding my opinions on the product itself, I honestly think that this is kind of cool. MillerCoors knows that Miller Lite is not a drink consumed for its quality, people drink Miller Lite quickly and in large quantities.

I admit that I much prefer the slogan "Great Beer, Great Responsibility." Sort of like the Spider-Man of cheap alcohol.