24. Choose your battles

I understand the need to deter the public from doing drugs; they can seriously mess peoples lives up. But I think that the approach taken needs to be considered. For a good message, one that has probably scared the living crap out of anyone who's viewed it, here's a video directed by the acclaimed Darren Aronofsky.

It's disturbing and frightening and hopefully rather effective. The video doesn't need to be glitzy or actually anything special, I doubt a director of such high quality was even need for a such a video. But the key thing is that it works by depicting an actual even that could happen.

Now here is something that is the complete opposite.

I'm not exactly sure whether the girl is supposed to be drunk, stoned out of her mind or on some random other drug. Regardless, the message could have had more meaning if it used different images. Personally I wouldn't want to be drawn on, but there are college kids who would think that their friends are genius for such a prank. It trivializes the dangers that can actually come from being passed out around strangers. Maybe the not-so-subtle hand of a director like Aronofsky is what the Above the Influence campaign needs.