As mentioned before with Calvin Klein, sometimes ads can go a bit too far. While C&K may cross boundaries with their saucy attempts to sell the clothing that is perpetually falling off of their models, other companies straddle the line between inappropriate and genius.
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I can't help but think that all Calvin Klein ads
are shot in a humid jungle somewhere. |
But from what I've during my time glossing over ads in their various incarnations, it's often the implication of something considered inappropriate that people find memorable. There are many ads that receive negative attention because they try to sell sex in a manner that is just too blatant. Everyone understands that companies can hire attractive models in an attempt to sell their product with the alluring form of the human figure. A couple of the ads below may seem a bit crude, but they can take a second to figure out and understand the joke and our brains make a little connection between this attempt at wit and a product.
Even when an ad seems inappropriate it can still relay a relevant and completely correct message. Such as the older Imodium ad that plays on what could be a disgusting situation, or the very possible depiction of what could happen if a child were to see one of the horrors of the internet.
So, basically, ads should say something, not just be something.
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