23. Tugging on heart strings

People are emotional creatures, and sometimes it can be advantageous to exploit that or, in less terms that make me sound like less of a horrible person, create something with them. In Google's 2011 ad for their browser, Chrome, they tell an emotional story.

It's not a long story, or a complicated story, and no doubt it's a story that's been told before, but it just works so damn well. Instead of having the story narrated, it allows the viewer to read the words in their head, contextualizing the message, as if Sophie was their own, regardless of the fact we see her father on the screen. The music is fitting for the video, at once uplifting but also slightly dramatic. I also liked the fact that everything takes place in Chrome but still manages to feel alive by showing actual onscreen actions.

And obviously I'm not the only one that feels that this is a great commercial, it currently has over five million views with only 500 dislikes compared to the 21,000+ likes. 

Chrome is really awesome by the way, just saying.